Complete offer delights customers
The innovative products and solutions of the Doors Division are of critical importance to the struggle for new market shares. At the forefront is the production of wood and glass doors according to individual customer wishes as well as the development and manufacture of technical doors and fire protection doors as part of a joint project within the entire Wood Solutions Business Unit. The production is supplemented by various service solutions. For example, intensive support of customers during the construction phase is just as natural as maintaining the value of the manufactured products – for example, by providing specific cleaning agents and maintenance instructions.
An efficient use of resources allows lean production at the division, which also successfully cushions the increased cost pressure. The development of high-quality products with minimal material usage will remain one of the great challenges for the coming years as well. This is based on an in-depth market observation: With regular customer surveys, the division guarantees that the wishes and demands of the customers are considered and reflected in the innovation process. In product development, the division not only concentrates on technical progress but also on an innovative design that is equally convincing to users and fitters. Knowledge sharing between the companies and the division as well as contact with research centres is also an important tool, although the continuing COVID-19 pandemic sometimes makes this communication difficult.
With customer-oriented new developments, a consistent optimisation of portfolio and production as well as with a further strengthening of customer relations through the continuous expansion of the service offer, the division aims to strengthen its leading position in Switzerland, Germany and in other markets. Concrete steps for this are the further expansion of digitisation and the reduction of packaging material – as well as the development of new production lines. A good example from the Wood Solutions Business Unit are the new functional doors that have been designed by the division's development team on the basis of extensive tests and certification steps. The introduction of products with different edge designs in respect to decor and material as well as the implementation of a new soft-forming technology with radius R4, a smaller and more modern radius for wooden doors from Invado, which offers customers products with enhanced aesthetics, is also innovative and in line with the current market trends. The new plant equipment used for this purpose also offers additional advantages: It works more energy-efficiently, allows the production of special sizes in smaller quantities, and requires less material due to a new procedure.
Success monitoring for new developments is ensured with a systematic project management and regular reporting to management. Through their active participation in bodies and committees, the companies of both business units make an important contribution to developing future standards and regulations. In addition, this makes it possible to identify trends early on, in order to adapt the strategic orientation.