The secret lies in the holistic overall concept that leaves nothing to chance: When you open the doors to Villa Toskana, you think you are in Italy. Yet its feet are on German soil, in Leimen. Since the hotel near Heidelberg opened in 2002, it has become increasingly popular with holidaymakers and conference guests. The owner family Schreiber therefore opened two new hotels in 2018 and 2019, creating the new, luxurious "Executive" room category - with PRÜM doors.
The Casa Giardino (opened in 2018) and the Casa Piazza (opened in June 2019) fit in with the hotel's harmonious overall interior design concept. Warm blue and beige tones set the colour theme of the new Casa Piazza with a Mediterranean flair. This includes 13 high-quality rooms, flats and penthouses. The windows look out onto the event garden, a small, green oasis.
Living like in Tuscany: Casa Giardino, the "garden house" of the Hotel Villa Toskana near Leimen, is a convincing example of holistic interior design.
Harmonious concept of interior design, light and colour worlds, floors (here: real wood parquet), furniture, works of art and decoration: Hotel Villa Toskana opened its new house, Casa Piazza, in June 2019.
"Quiet, please!": Soundproof door locks out everyday life
Many hotel guests want such a quiet room with a view of the greenery. That's why in the "Casa" Modena soundproof doors in white lacquer from PRÜM on silent sliding rails close off the room entrance to the corridor. Not that the quiet location of the hotel makes this necessary: But the modern and aesthetic functional doors are only logical. Because with their help, everyday life also remains acoustically outside the room door.
The Casa Giardino and its somewhat younger sister, the Casa Piazza, are fascinating examples of holistic interior design, consistently developed and realised: This is because, as is the case throughout Villa Toscana, the owner family Schreiber is responsible for the planning and design of the rooms in both the "Garden House" and the "Piazza". They create the entire concept from lighting and colour schemes to floors (real wood parquet), furniture, artwork and decoration from a single source. Here, oak wood is combined with cubic shapes and lacquered surfaces. Even the works of art are closely linked to the Schreiber family and their hotel: This is because they were created by an artist from the family.
Tim Schreiber, director and authorised signatory, and his father Joachim Schreiber work hand in hand on the overall concept of their hotel. The result is the atmosphere of an elegant but cosy hotel in Tuscany.
Hotel Villa Toskana: A holiday in Italy, in the middle of Germany
When Villa Toskana opened in July 2002, it consisted of one house with 40 rooms. Since then, the owner-managed hotel run by the Schreiber family in Leimen (near Heidelberg) has grown to eight hotels and almost 330 rooms. 24 conference rooms can accommodate up to 250 people. The event location LaSala and the newly created event garden can accommodate several hundred visitors during events.
With the Villa de Vino, an in-house wine shop with tasting, wine tasting, retail and online shop complements the four-star hotel's pampering programme. Over 500 wines are in stock and there is room for up to 100 people: you can of course get advice from the in-house sommelier and enjoy a wine tasting.
"The 'Schreiber touch' is the personal style and taste of our family, combined with interior design expertise and experience."
Tim Schreiber, authorised signatory and owner of Villa Toskana
"The cooperation with PRÜM went very well again - a pleasant and competent partner for us for many years."
Tim Schreiber, Hotel Villa Toskana
Living trends: design, function, digitalisation
"This is how successful hotels work!" says Udo Roggendorf, Head of Marketing at the Arbonia Door Division, which also includes the PRÜM subsidiary. He knows exactly what he's talking about: Because he is an interior designer himself.
Mr Roggendorf, what trends are you observing in living and interior design?
UR: "Consumers have become more interested in design. This is a trend that we have been observing since the 80s. More and more personal resources - time and money - are being channelled into the home. Cocooning is the name of the trend that characterised this new attitude to life and living back in the 90s.
Consumers have been becoming increasingly discerning and professional for decades. As a result, they want good advice and expect a high-quality exhibition that is also an experience. Today, there is an abundance of magazines and blogs on design, living and interior architecture that provide laypeople with good information and inspiration."
Function and design: what should a room be able to do?
What advice do you have for people who are looking for solutions for particularly small or large, dark or overly light rooms, high ceilings or other structural features?
UR: "The decisive factor is what a room should be able to do. The first thing you need is answers to questions such as:
- What function should the room fulfil?
- How does it relate to other rooms - where is there visual contact and light sources?
- How is the natural light channelled?
- What connections are there between the rooms?
- Where are these rooms located? In a Wilhelminian style house, a new building, a modern office complex or a 1960s apartment block?
The interior door is part of the overall concept.
So the trend is also moving towards customised interior design solutions?
UR: "Yes and no. On the one hand, people are investing more money. Today, we can fulfil a wealth of design wishes with our large portfolio.
On the other hand, the trend is towards clear functions. After all, today's doors solve almost every functional problem as sound, fire and climate protection doors that you can no longer tell what they can do. Thanks to strong, new materials on the inside, these doors can now do much more than just "open and close" and look good at the same time. Personal wishes for details tend to take a back seat.
Of course, we are constantly developing new doors and new door designs, including customised door models for large contract customers, so that our product portfolio can cater for almost any style of living.
Digital and accessible: the PRÜM exhibition systems
Another key trend for us is digitalisation: with huge opportunities, not only for new, digital door functions, but also for new exhibition elements and systems. Doors will form a connection with the floor, wall, ceiling and the entire room. Just like furniture, our interior doors are becoming crucial elements, even in unusual room concepts.
With digital support, we can visualise rooms even better and more flexibly. That's why we at PRÜM plan our exhibitions for business customers as networked, holistic solutions. These are door exhibitions that present overall interior design concepts using media and at the same time offer door solutions that you can touch and walk through."
Links "Overall concept for interior design: with PRÜM interior doors"
- Hotel Villa Toskana: www.hotel-villa-toskana.de
- The nearest exhibition can be found via the PRÜM dealer search: www.tuer.de/service/haendlersuche