The secret lies in the holistic overall concept that leaves nothing to chance: When you open the doors to Villa Toskana, you think you are in Italy. Yet its feet are on German soil, in Leimen. Since the hotel near Heidelberg opened in 2002, it has become increasingly popular with holidaymakers and conference guests. The owner family Schreiber therefore opened two new hotels in 2018 and 2019, creating the new, luxurious "Executive" room category - with PRÜM doors.
The Casa Giardino (opened in 2018) and the Casa Piazza (opened in June 2019) fit in with the hotel's harmonious overall interior design concept. Warm blue and beige tones set the colour theme of the new Casa Piazza with a Mediterranean flair. This includes 13 high-quality rooms, flats and penthouses. The windows look out onto the event garden, a small, green oasis.
Living like in Tuscany: Casa Giardino, the "garden house" of the Hotel Villa Toskana near Leimen, is a convincing example of holistic interior design.
Harmonious concept of interior design, light and colour worlds, floors (here: real wood parquet), furniture, works of art and decoration: Hotel Villa Toskana opened its new house, Casa Piazza, in June 2019.
“Quiet, please!”: Soundproof door keeps the hustle and bustle out
Many hotel guests dream of a quiet room with a view of the green countryside. That is why, at the ‘Casa’, Modena soundproof doors from PRÜM – finished in white lacquer and mounted on silent sliding tracks – seal off the room’s entrance to the corridor. Not that the hotel’s quiet situation makes this necessary, but these modern and aesthetically pleasing functional doors are only the logical choice. After all, they help to keep the hustle and bustle of everyday life – including the acoustical noise – outside, beyond the interior door.
The Casa Giardino and its slightly younger sister, the Casa Piazza, are fascinating examples of holistic interior design, consistently developed and implemented: Just as is the case throughout Villa Toskana, the Schreiber family, who own the property, are responsible for planning and designing the rooms in both the ‘Gartenhaus’ and the ‘Piazza’. In this way, they create the entire concept – from the interplay of light and colour to the floors (solid wood parquet), furniture, works of art and décor – all from a single source. Here, oak is combined with cubic forms and lacquered surfaces. Even the works of art are closely linked to the Schreiber family and their hotel: they are the work of an artist from within the family.
Tim Schreiber, director and authorised signatory, and his father Joachim Schreiber work hand in hand on the overall concept for their hotel. The result is the atmosphere of an elegant yet comfortable hotel in Tuscany.
Hotel Villa Toskana: A holiday in Italy, right in the heart of Germany
When Villa Toskana opened in July 2002, it consisted of a single building with 40 rooms. Since then, the Schreiber family’s owner-managed hotel in Leimen (near Heidelberg) has grown to eight properties and almost 330 rooms. Twenty-four meeting rooms can accommodate up to 250 people. The LaSala event venue and the newly landscaped event garden can host several hundred visitors at events.
Villa de Vino, the hotel’s own wine shop offering tastings, wine sampling, retail sales and an online shop, complements the four-star hotel’s range of pampering experiences. Over 500 wines are in stock and the venue can accommodate up to 100 people: naturally, guests can consult the hotel’s own sommelier and take part in a wine tasting.
“The ‘Schreiber touch’ is our family’s personal style and taste, combined with expertise and experience in interior design.”
Tim Schreiber, authorised signatory and owner of Villa Toskana
“Our cooperation with PRÜM went very well once again – they have been a pleasant and competent enterprise for us for many years.”
Tim Schreiber, Hotel Villa Toskana
Living trends: design, function, digitalisation
"This is how successful hotels work!" says Udo Roggendorf, Head of Marketing at the Arbonia Door Division, which also includes the PRÜM subsidiary. He knows exactly what he's talking about: Because he is an interior designer himself.
Mr Roggendorf, what trends are you observing in living and interior design?
UR: "Consumers have become more interested in design. This is a trend that we have been observing since the 80s. More and more personal resources - time and money - are being channelled into the home. Cocooning is the name of the trend that characterised this new attitude to life and living back in the 90s.
Consumers have been becoming increasingly discerning and professional for decades. As a result, they want good advice and expect a high-quality exhibition that is also an experience. Today, there is an abundance of magazines and blogs on design, living and interior architecture that provide laypeople with good information and inspiration."
Function and design: what should a room be able to do?
What advice do you have for people who are looking for solutions for particularly small or large, dark or overly light rooms, high ceilings or other structural features?
UR: "The decisive factor is what a room should be able to do. The first thing you need is answers to questions such as:
- What function should the room fulfil?
- How does it relate to other rooms - where is there visual contact and light sources?
- How is the natural light channelled?
- What connections are there between the rooms?
- Where are these rooms located? In a Wilhelminian style house, a new building, a modern office complex or a 1960s apartment block?
The interior door is part of the overall concept.
So the trend is also moving towards customised interior design solutions?
UR: "Yes and no. On the one hand, people are investing more money. Today, we can fulfil a wealth of design wishes with our large portfolio.
On the other hand, the trend is towards clear functions. After all, today's doors solve almost every functional problem as sound, fire and climate protection doors that you can no longer tell what they can do. Thanks to strong, new materials on the inside, these doors can now do much more than just "open and close" and look good at the same time. Personal wishes for details tend to take a back seat.
Of course, we are constantly developing new doors and new door designs, including customised door models for large contract customers, so that our product portfolio can cater for almost any style of living.
Digital and accessible: the PRÜM exhibition systems
Another key trend for us is digitalisation: with huge opportunities, not only for new, digital door functions, but also for new exhibition elements and systems. Doors will form a connection with the floor, wall, ceiling and the entire room. Just like furniture, our interior doors are becoming crucial elements, even in unusual room concepts.
With digital support, we can visualise rooms even better and more flexibly. That's why we at PRÜM plan our exhibitions for business customers as networked, holistic solutions. These are door exhibitions that present overall interior design concepts using media and at the same time offer door solutions that you can touch and walk through."
Links "Overall concept for interior design: with PRÜM interior doors"
- Hotel Villa Toskana: www.hotel-villa-toskana.de
- The nearest exhibition can be found via the PRÜM dealer search: www.tuer.de/service/haendlersuche