Does the carpentry profession have a future in small and medium-sized companies? Globalisation and digitalisation mean that more and more products are being manufactured abroad or by machines. Are these harbingers of the end of the carpentry trade? Or are there even opportunities for the future?
The secret of individuality and flexibility
The industry serves the mainstream and sells large quantities of standardised products to a wide range of target groups. Individuality usually falls by the wayside here. This can be an advantage for smaller, local businesses: they can respond more quickly and flexibly to special customer requests and offer customised, individual products. Customised furniture, fixtures and interior design applications reflect individual taste and are perfectly designed and tailored. Customers are happy to pay more for this. There is business potential here for carpenters, woodworkers and interior designers.
Specialisation seeks its master
Have you only been offering traditional carpentry work up to now? Why don't you just think again? Which jobs did you particularly enjoy? Which ones were special in your day-to-day work? For example, have you already built barrier-free objects or massive pavilions for a holiday feeling at home? Questions that you can quickly answer for yourself. And then the path to your special offer is not far away.
Do you already have a wide range of products? Why not supplement it with a specific specialisation? Experts look particularly experienced and trustworthy. Special competences show that you not only deal professionally with the usual day-to-day business, but also with individual situations and needs. Such a profile gives you a unique selling point and sets you apart from the competition.
Do you still need inspiration for your specialisation? Read here why the "barrier-free living" concept will continue to pay off for you in the future.
Digitalisation as part of the corporate strategy
Everyone is talking about digitalisation. It should lead to greater success, land more orders and make you fit for the future. Of course, the digitalisation of your business does not replace creativity, craftsmanship and entrepreneurial concepts. But digital tools, programmes and presences complement and optimise existing skills. Some companies in the woodworking industry, for example, work with CAD/CAM (computer-aided design and computer-aided manufacturing) software. This allows you to easily design 3D products and plan production processes. Such digital tools also have a special added value for your customers: they can visualise the ordered product much better within their own four walls. And perhaps an undecided customer will opt for you rather than the competition thanks to the clear visualisation?
Your digital figurehead
The situation is very similar with your own website. This is where you inform your customers about your range of services and specialities. Nowadays, a modern website is also a must for carpentry businesses and can make all the difference when it comes to customer acquisition. However, carpenters are usually already more than busy with their daily work. They also need expert know-how. However, this can quickly become very expensive. And this is exactly where PRÜM can help. With our cooperation partner we22.com, we offer carpenters the opportunity to build a new, modern website at favourable conditions - including exciting PRÜM door worlds. Everything is taken care of for the carpenter. Of course, the site is GDPR-compliant and Google-optimised - and at an unbeatable price.
Does that sound interesting? Here you can find more information about the carpentry website service with PRÜM.
Or you can fill out our contact form directly here.
We will then forward the information immediately to our professional website partner we22 and the experts will get back to you. The consultation is free of charge and non-binding.
Your website is already well set up, but you need tips for your social media presence? https://blog.tuer.de/das-social-media-1×1-fuer-mittelstaendler/
Further links
https:// www.bm-online.de/themenspecials/ts-vernetzte-werkstatt-wissen/vernetzte-werkstatt/